HOW TO'S
DIGITAL FILE & PROOF
SPECIFICIATIONS
Smart Direct Mail for Nonprofits: Why the Best Campaigns Aren’t Always Asking for Donations
Nonprofit organizations face a growing challenge: how do you connect with donors in a world overwhelmed by emails, digital ads, and constant fundraising requests? The answer may be simpler than you think. At BOPI Print + Packaging, we’ve seen firsthand how strategic direct mail campaigns help nonprofits strengthen donor relationships, improve retention, and increase long-term...
Frustration-Free Packaging: Why Paperboard Is Replacing Blister Packs and Plastic
If you’ve ever struggled to open a product sealed in hard plastic, you already understand the problem. Blister packs and rigid plastic packaging may protect products—but they often frustrate customers, require tools to open, and create unnecessary waste. Today, more brands are shifting toward frustration-free packaging, and paperboard packaging is leading that transition. At BOPI...
QR Codes in Packaging: How Midwest Brands Are Connecting Print to Digital
Packaging is no longer just about protecting a product—it’s about creating an experience. One of the simplest and most effective ways to bridge physical packaging with digital engagement is through QR codes. From retail shelves in Chicago, Indianapolis, St. Louis, and Louisville to eCommerce fulfillment, QR codes are helping brands turn packaging into a powerful...
What Is Paperboard Packaging? A Simple Guide for Midwest Brands
If you’ve heard the term paperboard packaging and wondered what it actually means—you’re not alone. It’s a common question, especially for businesses exploring new packaging options or trying to improve how their products look on the shelf. At BOPI Print + Packaging, we often explain this to customers across Chicago, Indianapolis, St. Louis, Louisville, and...
USPS 2026 Postal Promotions: How to Save on Postage and Boost Direct Mail ROI
Direct mail continues to prove its value—especially for businesses looking to break through digital clutter and reach customers with a message they can actually hold in their hands. In fact, response rates for direct mail can reach 8–11% when used as a standalone marketing channel, and integrated campaigns that combine mail with digital marketing often...
The Power of Proximity: The Strategic Growth of BOPI’s Midwest Footprint
Location, location, location is the well-known bromide describing the three most important factors in determining real estate value. For BOPI, it aptly describes how this dynamic commercial print and packaging company has positioned itself to become a regional force in the industry. While technology has enabled businesses like BOPI to expand its geography without a...