5 Ways to Build Your Mailing List
Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques to take your existing list, improve it, and boost your results....
Planning an Event? You Need These 7 Tools
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful....
Harnessing the Marketing Power of Summer
When is the best time to get your message in front of a potential customer? When no one else is in their ear! This is what makes summertime marketing so powerful. Many businesses slow down their marketing during this time of year, making it a perfect time for you to get even busier....
Getting It Right: The Power of Consistent Brand Colors
Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable brand colors are a company’s most significant marketing asset. ...
Harness the Power of Visuals to Tell Compelling Stories
Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important....
Tapping the Hidden Goldmine of Customer Retention
In today's competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation....